It’s in the hands of the manufacturers to seize the op-portunities of digitalization and secure future profits. Believe it or not, automotive is the second most data-driven industry in the world. OEMs and Tier are realized that digitization along with IoT, technology partnerships, software capabilities, and customized solutions will be the way forward for the global automotive industry from the year 2016 to 2025. January 2016 4 World Economic Forum White Paper Digital Transformation of Industries: Automotive Industry 2. The automotive industry is changing rapidly, as new technologies, customer demands, and players emerge. The automotive industry is at a crossroads where the vehicle itself and the consumer’s experience with it are rapidly shifting from the physical to digital. The network of potential connections (Figure 1) presents some areas suitable for API use. Aptara’s digital content, learning and performance, and business support services are in place at market-leading companies worldwide. Through our research of leading companies and work with automo-tive clients, we found that companies with a cohesive strategy for integrat- Getty. Second, only to utilities, the automotive industry is the most data-driven industry in the world. nected car will cause the auto-mobile industry’s hitherto sources of revenue to shift sig-nificantly. Disruption isn’t new in the auto industry. Digitalization in the automotive industry will have a spiral effect on other industries. New Business Models Key: VRM —Vehicle Relationship Management; HMI Human Machine Interface Our industry specialists design and implement strategies that capitalize on new digital and mobile technologies for information providers in IT, law, healthcare, pharmaceuticals, insurance, financial services, and publishing. Executive Summary Our analysis indicates that there is $0.67 trillion1 of value at stake for automotive players and a further $3.1 trillion worth of societal benefits as a result of digital transformation of the industry up until 2025. The Five Pillars of Digitization in the Automotive Industry Digitization underpins the transformation of business activities, process improvements, and the development of new competencies and business models across 5 key areas within the auto industry. Thomas Sedran, Managing Director, Strategy Automotive, Accenture Andreas Gissler, Managing Director, Strategy Automotive, Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and external factors like interest rates and gas prices can make dealers scramble to adapt to a suddenly changing marketplace. 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